Team8 People For
Athletic Directors, General Managers, & Senior Sport Administrators
Enhance your leadership effectiveness, executive team alignment, coaching staff development, and department culture with behavioral and Emotional Intelligence assessments purpose-built for sport administration. Athletic directors and GMs make decisions that ripple through their entire program. Coach hires. Staff dynamics. Culture initiatives. Athlete welfare. Community relationships. The behavioral shape of your leadership team, your coaching staff, and your athlete groups directly shapes what your department can achieve. Team8 People's Sports ManagerDISC, Sports Manager 360, and full assessment range give you a shared framework for the people decisions that define your program.
Who this is for
NCAA athletic directors, professional GMs, high-performance directors, national sport CEOs, and executive teams responsible for the direction of sport departments and organizations. Whether you’re leading a single-sport program or a multi-sport department, Team8 People supports the behavioral and leadership development needs of the people running the program.
1
NCAA Athletic Directors & Athletic Department Leadership
Athletic directors, senior athletic directors, and athletic department executive teams at NCAA institutions. Where department-wide culture, coach and staff development, and student-athlete experience are shaped by the leadership at the top.
2
Professional Sport GMs & Executive Teams
General managers, presidents, and executive leadership at professional teams and franchises. Where behavioral alignment across the executive team, coaching staff, and player group directly shapes on-field and off-field performance.
3
High-Performance Directors & National Sport Executives
High-performance directors, national program CEOs, and executive teams at Olympic committees, national governing bodies, and national sport organizations. Where leadership behavior sets the tone for coach development, athlete pathways, and organizational culture.
How Athletic Directors Partner Partner with Team8 People
Benefit from a framework that strengthens your personal leadership, executive team alignment, coaching staff development, and whole-department behavioral work. Turn behavioral insight into the decisions that shape your program.
Coaching Staff Development
Extend behavioral development into your coaching staff using the CoachDISC and Coach 360, either as individual assessments for coach hires and development, or through DISC Accreditation for embedded, ongoing use across coaching and professional staff.
Whole-Department Behavior Program
Roll out DISC across the entire athletic department including senior leadership, coaching staff, sport administrators, support staff, and athlete groups to build a shared behavioral framework and language across everyone who contributes to the department.
Sport Team Culture & Performance
Engage Team8 People to work directly with teams within your department or organization by engaging with specific coaches and their team through our Elite Team Program. Benefit from our more than 30 years working with teams across all sports and levels, and our understanding of how to get the people side of performance right.
Athlete Leadership
Develop your athlete leaders with a Proven, Practical, & Tailored Program. Underpinned by the use of the AthleteDISC Profile, athletes develop the critical people skills, communication, and self-awareness needed to lead from within their team or program.
Culture, Succession, & Wellbeing Programming
Use the EI 360 and Team8 Leadership 360 as part of succession planning, executive development, and wellbeing programming. Support the sustained leadership pipeline your department needs for long-term success.
Personal Leadership Development
Use the Sports ManagerDISC and Team8 Leadership 360 to understand your own leadership behavior including how you make decisions, communicate under pressure, and lead the coaches, staff, and stakeholders around you. Structured feedback from the people who work most closely with you.
Executive Team Alignment
Deploy the Sports ManagerDISC across your executive leadership team to surface behavioral dynamics, complementary strengths, and predictable friction points. Build a shared behavioral language for how the executive team makes decisions, resolves conflict, and leads the department together.
Recommended Pathway for Athletic Directors
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Sports ManagerDISC or Sports Manager 360 for Personal Leadership Development
DISC Accreditation for Athletic Departments (In-House)
Start with your own Sports ManagerDISC Profile or 360 leadership assessment. Build foundational self-awareness and understanding of the DISC model and process through the Sports ManagerDISC – designed for leaders and professionals working within the unique industry of sport.
The Sports Manager 360 is a multi-rater leadership effectiveness review purpose-built for sport administrators — structured feedback from the coaches, staff, and stakeholders who work most closely with you. Delivers clear development priorities aligned to sport leadership effectiveness.
DISC Accreditation for Athletic Departments (In-House)
DISC Accreditation for Athletic Departments (In-House)
The primary pathway for athletic directors wanting to embed DISC across their department. Accredit your L&D team, sport psychology unit, or preferred internal facilitator to deliver DISC across the department. One accreditation, unlimited internal deployment.
Team8 People’s DISC Accreditation for athletic departments includes tailored training, a package of assessments across the full sport DISC range (AthleteDISC, CoachDISC, Sports ManagerDISC), full administration support, and supporting resources including facilitation and marketing materials — all with a practical focus on department-wide deployment.
What's Included:
- One-on-one training, tailored to your role and intended use
- A package of DISC Assessments to get started
- Training and facilitation materials, plus full ongoing mentoring support
- Co-branded reports and account platform
- Exclusive wholesale pricing
- Administration and marketing support
- Access to our Global Consultant Network to connect with others in your field
Optional: Add Emotional Intelligence Accreditation
Extend your department’s leadership development capability and become accredited in the Emotional Intelligence 360 at the same time. Combined DISC & EI Accreditation gives your team economic access to our suite of DISC Profiles plus the EI 360 tool — sequenced together in leadership development and succession planning programs.
What's Included:
- Everything in the DISC Accreditation Program, plus these EI-specific additions:
- Two extra training sessions to build EI into your program
- A package of EI 360 Assessments
- Specific EI 360 training and facilitation materials
Elite Team Programs for Coaching Staff & Athlete Group Development
Elite Team Programs for Coaching Staff & Athlete Group Development
For athletic directors wanting Team8 People facilitators to deliver whole-team development within specific sport programs — coaching staff cohesion work, athlete leadership development, or program cultural interventions. Elite Team Programs are Team8 People’s flagship whole-team development framework.
Leading the Leaders Program
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