Original price was: $249.00.$179.00Current price is: $179.00.
The Athlete Tough™ Program delivers practical, proven strategies to build mental resilience, confidence, and performance under pressure. Designed for real sporting environments, and used with thousands of athletes over the last 10 years, it cuts through complex psychology and focuses on what actually helps athletes perform when it matters most. The workbook and accompanying Video Series has been developed and delivered by Bo Hanson, 4x Olympian, 3x Olympic Medalist, and Founder of Team8 People.
What is the Athlete Tough Program?
The Athlete Tough Program is a structured mental performance and resilience program for athletes. Built around the principle that performance is emotional — and that the athletes who deliver consistently under pressure share a measurable capability that can be developed deliberately.
Written by an athlete, for athletes, the Athlete Tough™ Program delivers practical, proven strategies to build mental resilience, confidence, and performance under pressure. Designed for real sporting environments, it cuts through complex psychology and focuses on what actually helps athletes perform when it matters most.
Aligned with our philosophy that coaches are best placed to develop mental resilience in their athletes, the Athlete Tough™ Handbook is easy to read, highly practical, and packed with activities that can be applied immediately in training, competition, and everyday sport settings. Athletes learn how to respond to pressure, manage setbacks, stay focused, and build the mental toughness required for consistent performance.
Who it’s for
Athlete Tough™ Handbook (Electronic, Customized Copy)
Receive a customized digital version of the Athlete Tough™ Handbook. Ideal for teams, squads, academies, and development programs. Digital provision of the workbook under our copyright agreement allows you to economically print up to 40 copies for athletes and staff.
Athlete Tough™ Video Series
Access the full video series featuring chapter-by-chapter breakdowns, additional strategies, and real-world examples. Videos are delivered via a secure, individual Vimeo login, making it easy to integrate into team meetings, workshops, or ongoing athlete development programs.
Together, the handbook and videos provide a complete mental resilience solution that coaches can confidently deliver and athletes can genuinely engage with.
Athlete Tough™ is a practical mental resilience program built for sport. Helping athletes develop the mindset, confidence, and psychological strength to perform under pressure and sustain high performance over time.
Please note, upon purchase a member of our team will be in touch to confirm your order and provide you with your personalized access to the Athlete Tough Program within 2 business days.
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