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Team8 People For

Head Coaches, Assistant Coaches & High-Performance Staff

Coaching is a people role. Develop the behavioral capability to enhance how you deliver your tactical knowledge.

Enhance your coaching effectiveness with proprietary CoachDISC and Emotional Intelligence 360 assessments by Team8 People. Understand your own coaching behavior, adapt to different athletes, and develop the people side of what you do. The technical and tactical side of coaching gets most of your training investment, but how you communicate feedback, manage pressure, and lead your coaching staff often shapes athlete outcomes. Team8 People's CoachDISC and supporting tools give you a shared framework and language to make those interactions more deliberate and more effective.

Talk to a Sport Specialist
Who This Is For
How We Partner
Programs
Tools
Why Us
Hear From Others
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Who This Is For

Head coaches, assistant coaches, high-performance staff, and coaching team leads across every level of sport, from developmental through to professional, collegiate, and Olympic environments. Team8 People’s coaching tools are used by individual coaches, coaching staffs, and entire high-performance teams to develop the behavioral foundation behind consistent coaching effectiveness.

1
Head Coaches & Program Leaders

Head coaches, technical directors, and program leaders responsible for the overall direction of a team or program. Use behavioral insight to understand how your leadership is experienced, align your coaching staff, and shape the culture and athlete experience across the wider program.

2
Assistant Coaches & Support Staff

Assistant coaches, position coaches, and high-performance support staff working closely with athletes day to day. Build greater awareness of how you communicate, give feedback, respond under pressure, and adapt your approach to different athletes and coaching situations.

3
Coaching Staff & Support Teams

Use DISC to build a shared behavioral language across all members of coaching and support staff. Strengthen alignment between teams, improve decision-making across the organization, and understand where different working styles may be creating friction.

How Coaches Partner With Team8 People

Benefit from a framework that strengthens your coaching effectiveness, communication with athletes, staff cohesion, and leadership across your program. Turn behavioral insight into coaching decisions you can make in real time.

Coaching Staff Cohesion

Deploy DISC across your coaching staff to understand behavioral composition, complementary strengths, and predictable friction points. Build a shared behavioral language that improves staff meetings, decision-making under pressure, and coordination during competition.

Team Culture & Athlete Group Dynamics

Extend behavioral work from the coaching staff into the athlete group. Use DISC across athletes and coaches to build shared understanding, reduce miscommunication, and strengthen team culture that holds up under pressure.

Leadership Development & Career Pathway

Build on DISC with the Coach 360, Team8 Leadership 360, or EI 360 as coaches move toward head coach roles or wider leadership responsibilities. Use the Coach 360 to understand coaching effectiveness, the Team8 Leadership 360 for broader leadership development, and the EI 360 to explore emotional intelligence through self and observer feedback.

Coaching Self-Awareness & Style

Use CoachDISC to understand your own coaching behavior, including how you naturally lead, communicate, give feedback, and respond under pressure. This provides the foundation for adapting your approach to different athletes and situations rather than defaulting to your natural style with everyone.

Athlete Communication & Feedback

Pair CoachDISC with AthleteDISC Profiles for the athletes you work with. Understand how different athletes prefer to receive feedback, respond to pressure, and process instruction, then adapt your communication so it is more likely to land in the way you intend.

Programs

Recommended Pathways for Coaching Teams

Click any point to expand.

Start with your own CoachDISC Profile

For individual coaches wanting to start with their own behavioral development, order your CoachDISC Profile online. Complete the questionnaire in 12–18 minutes, receive your report immediately, and begin using the debrief resources and application guidance to start using DISC in your coaching immediately.

Order Your CoachDISC

DISC Accreditation with a Sport Focus

For head coaches, high-performance directors, or coaching staff leaders wanting to embed DISC across their program. Accreditation is delivered through tailored one-on-one training, primarily with Bo Hanson, four-time Olympian and Founder of Team8 People, drawing on more than 30 years of experience applying DISC in sport.

Team8 People’s DISC Accreditation gives coaches access to the full DISC range, including AthleteDISC, CoachDISC, and Sports ManagerDISC, alongside the other Team8 People DISC Profiles. It also includes Profiles for practical application, full administration support, and facilitation and marketing resources, with a practical focus on applying DISC in your coaching environment.

What's Included:
  • One-on-one accreditation training tailored to your role and intended use
  • A package of 10 DISC Assessments to get started
  • Training and facilitation materials, plus full ongoing mentoring support
  • Co-branded reports and account platform
  • Exclusive wholesale pricing
  • Administration and marketing support
  • Access to our Global Consultant Network to connect with others in your field
Explore DISC Accreditation

Optional: Add Emotional Intelligence Accreditation

Take your development toolkit to the next level by adding EI 360 Accreditation at the same time. Combined DISC & EI Accreditation gives you access to the full Team8 People DISC range plus the EI 360, creating a connected development pathway from behavioral self-awareness into emotional intelligence.

What's Included:
  • Includes everything in the DISC Accreditation Program, plus:
  • Two additional training sessions to build EI into your program
  • A package of EI 360 Assessments
  • Specific EI 360 training and facilitation materials
Explore DISC + EI Combined Accreditation

Coach Development Programs

For head coaches, high-performance directors, or governing bodies wanting facilitated coach development delivered by Team8 People. Tailored programs can support whole coaching staffs, coach cohorts, or ongoing coach mentoring, either as standalone development or as part of a broader high-performance framework.

Programs can be co-designed around specific coaching challenges:

  • Communication with a sepecific athlete group
  • Staff dynamics through a season
  • Leadership pipeline development
  • Navigating change within the program
Explore Coach Development

Elite Team Programs for Whole-Team Development

For coaches wanting to bring behavioral development into the whole team, including both the coaching staff and athlete group. Elite Team Programs combine DISC assessments, team sessions, and ongoing support around your competition calendar and program priorities.

Explore Elite Team Programs

Coach 360 for End-of-Season Performance Reviews

For coaches wanting structured feedback from the athletes, peers, and program leaders around them. The Coach 360 provides a multi-rater review of coaching effectiveness, showing how your coaching is experienced by the people who work with you and identifying clear development priorities.

Explore the Coach 360
Tools & Assessments

Key Tools Designed Specifically for Coaches

CoachDISC behavioral profile for coaches

CoachDISC Behavioral Profile

CoachDISC Behavioral Profile

Purpose-built for coaches. CoachDISC helps you understand how you naturally lead, communicate, give feedback, and respond under pressure. Use it for individual coach development, coaching staff dynamics, or alongside AthleteDISC to strengthen how coaches adapt their approach to different athletes.
Explore the CoachDISC
athletedisc profile

AthleteDISC Behavioral Profile

AthleteDISC Behavioral Profile

AthleteDISC helps coaches understand how different athletes respond under pressure, receive feedback, work within a team, and approach competition, providing practical insight for adapting communication and support to individual behavioral preferences.
Explore the AthleteDISC
Coach 360 effectiveness review

Coach 360

Coach 360

Our multi-rater coaching effectiveness review combines self-assessment with feedback from athletes, peers, and program leaders. It gives coaches a clearer view of how their coaching is experienced by others and identifies targeted development priorities across their coaching practice.
Explore the Coach 360
Team8 People DISC AI Coach on laptop

DISC AI Coach Functionality

DISC AI Coach Functionality

Your personal DISC assistant, purpose-built for practitioners and administrators. Available through the Team8 People DISC administrator platform to accredited coaches, coach developers, and program administrators, rather than individual profile participants. Use it to add context to individual or group results, prepare for team sessions, plan feedback conversations, and extend the ongoing value of DISC.
Explore the DISC AI Coach
Team8 People Additional Capabilities

Additional Reporting Capabilities

Additional Reporting Capabilities

Extend your DISC use with additional capabilities including the Team Dynamic Report, Collaboration Report, One-Page Summary, Summary Graph Reporting, Observer Feedback, Career Management, and more. These are included at no additional cost with your use of Team8 People DISC Profiles.
Explore Additional Capabilities
disc card game pack inclusions

DISC Card Game

DISC Card Game

A tactile facilitation tool coaches can use to introduce DISC language with teams, coaching staffs, or youth groups, with or without full DISC Profiles already completed. Originally created for youth teams, it is now widely used across coaching contexts as a fast, engaging way to build behavioral awareness.
Learn more about the DISC Card Game

Why Coaches Choose Team8 People

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CoachDISC wasn’t retrofitted from a workplace DISC assessment. It was built specifically for coaching, with content designed around:

  • The language coaches use
  • Coaching strategies that translate directly to training sessions
  • Feedback conversations
  • Competition
  • Staff dynamics

 

Spend less time translating business language into a sport context and more time applying the insights directly to your coaching.

CoachDISC, AthleteDISC, and the Coach 360 are underpinned by established behavioral methodology combined with decades of real-world sport experience. They have been developed for coaches and athletes and applied across professional, collegiate, national, and Olympic environments worldwide.

You wouldn’t teach an athlete a new technical skill in one session and expect the change to stick, so we don’t structure our accreditation as a two-day intensive either. Team8 DISC Accreditation is delivered the way you would design development for your own athletes:

  • Spaced over time
  • Structured around your coaching calendar
  • Applied with real athletes during training, not simulated case studies
  • Supported by ongoing mentoring beyond the formal training

 

Behavior change works the same for coaches as it does for the athletes you develop. Our accreditation reflects that.

We genuinely value our relationship with our clients and believe our success lies in the success of the coaches and programs using our reports, which is why we’ll never surprise you with hidden fees or paywalls to access resources.

  • No annual reaccreditation, licensing, or hidden administration fees.
  • No paywall between you and the facilitation resources you need to actually use the assessments effectively.
  • No additional costs for supporting capabilities such as the Team Dynamic Report or the DISC AI Coach.

 

Once accredited, the only things you’ll pay for are the individual assessments you need, at exclusive wholesale pricing. Everything else is included as part of our service and support.

Team8 People was founded by Bo Hanson, four-time Olympian and three-time Olympic medalist for Australia. The same applied behavioral science that underpins our work with Olympic programs, NCAA athletic departments, and professional teams sits at the center of the assessments and development programs we deliver.

One DISC Accreditation gives you access to six DISC variants: Team8 DISC, AthleteDISC, CoachDISC, Sports ManagerDISC, TeacherDISC, and TacticalDISC. This allows coaches whose careers extend into athlete development, staff leadership, administration, education, or other professional contexts to continue working from the same underlying behavioral framework. The wider Team8 People range also includes four 360 Performance Reviews and the EI 360 for deeper leadership and development work.

What our clients say

Hear from a coach using Team8 People:

“Our program recognizes the strengths of DISC, and our staff could not be happier with the results it has yielded. I will say that there is work involved. As coaches, we spend our days making decisions, itineraries, purchasing equipment, recruiting, etc. If you are truly interested in DISC for your program, you must be willing to go beyond just reading profiles.

The act of applying this does take work and additional effort, but when you really look at all the other categories, the time investment for DISC ultimately lightens your load in all the other areas and then some. I would recommend DISC to those coaches who have a passion for becoming better at understanding their athletes and getting the most effective performances out of them.”

Becky Carlson, Quinnipiac University Head Coach, Women’s Rugby Team, 2017, 2016 and 2015 National Champions

Read the Full Case Study

Hear from other coaches:

“DISC has given our team a much better understanding of themselves and others and created a common language to discuss our similarities and differences. It has totally enhanced our communication both on and off the field.”
Becky Burleigh
Becky BurleighHead Coach, Soccer, Division I National Championship Coach, University of Florida
“Bo and Team8 People (formerly Athlete Assessments) were an invaluable tool for me as a new coach with a new group. It allowed me to make quicker connections with the athletes, understand how to best communicate with them and understand everyone as individuals.”
Elissa Kent
Elissa KentHead Coach, Melbourne University Lightning
“Working with Team8 People (formerly Athlete Assessments) and using their DISC Profiles has been revolutionary. Our players have gained so much from learning about their own profiles and those of the rest of the team... It created a greater awareness that we all have different skills and all bring something to the team.”
Roland Thornqvist
Roland ThornqvistHead Women’s Tennis Coach, 4 x National Champions, University of Florida
“ Team8 People (formerly Athlete Assessments) made us a tougher team and that toughness is one reason why we were so great this year.  They learned how to reset when things didn’t go as planned, they learned that taking full advantage of an uncomfortable situation makes them better, and they learned that they can endure much more work than they thought they could.”
Elise Ray
Elise RayHead Coach, University of Washington Gymnastics
“ Team8 People (formerly Athlete Assessments) made us a tougher team and that toughness is one reason why we were so great this year.  They learned how to reset when things didn’t go as planned, they learned that taking full advantage of an uncomfortable situation makes them better, and they learned that they can endure much more work than they thought they could.”
Elise Ray
Elise RayHead Coach, University of Washington Gymnastics
“The most valuable thing that I gained from Team8 People (formerly Athlete Assessments) was that the understanding of who I was helped me better coach who they were.”
Tim Walton
Tim WaltonGators Softball Head Coach, 2014 and 2015 NCAA Division 1 National Champions, University of Florida
“We had been so close in three previous championship games and I knew this was the missing link. It was through Bo’s assistance that we found a way to get closer to team synergy. Ultimately, the trust we created was what provided immense value to the end result.”
Tim O’Brien
Tim O’BrienHead Coach, Rugby Team, 2024, 2017, 2015, and 2014 D1A National Champions, Saint Mary’s College of California
“Bo and Team8 People (formerly Athlete Assessments) guided us through the people side of the championship formula and the results are unmistakable. Bo inspired us and educated us that learning to understand the people in our program is the greatest advantage in guiding us back to a championship program.”
Kristi Stefanoni
Kristi StefanoniHead Coach, , The University of Massachusetts Softball
“The use of [the] CoachDISC has had a tremendous impact on the culture of our program. As Coaches, we have been able to really dig deep and gain a better understanding of who we are as individuals and why we do what we do.”
Deanna Gumpf
Deanna GumpfNFCA Mid-Atlantic Region Coaching Staff of the Year (2014 & 2016)
“Working with Team8 People (formerly Athlete Assessments) has been invaluable to our team culture because our student-athletes were challenged by Bo to be vulnerable with their teammates, to recognize and acknowledge what makes themselves and their teammates great, and to understand how their behaviors directly impact the ability of our team to be successful.” 
Stephanie Wheeler
Stephanie WheelerHead Coach, USA Women’s Wheelchair Basketball Team
“I’ve been working with Bo Hanson and using the DISC Profiles for a few years now. I really enjoy working with him and he has significantly helped me understand my players and how to get the most out of each one of them.”
Matt Thurmond
Matt ThurmondHead Coach, University of Washington Men’s Golf
“Bo’s knowledge, expertise and guidance was critical to our success in the Firebirds undefeated premiership season of 2011 and 2015 Championship. He is an integral part of our ‘team’ and the success of winning we all strive for.”
Roselee Jencke
Roselee JenckeHead Coach, Queensland Firebirds, ANZ Champions 2011, 2015
“Team8 People gives every athlete an opportunity to review their approach to training and competition – to take the insights gained and really leverage their performance off a new platform. You’ve done a great job! Congrats.” 
Tim McLaren
Tim McLarenOlympic Gold Medal Coach and World Championship Rowing Coach

How to Get Started

1

Inquire or Order Online

For your own CoachDISC Profile, order online directly. For whole-team programs, coaching staff development, or accreditation, talk to one of our Sport Specialists about your coaching context, your athletes, and where you’d like to strengthen your coaching toolkit.

2

Confirm the Right Approach

Together, we’ll identify which pathway best fits your context, budget, and needs, whether that is an individual Profile, accreditation, coaching staff development, or a whole-team engagement.

3

Program Delivery

Facilitated programs are delivered directly by Bo Hanson and the Team8 People team. Programs are purpose-built for coaches and teams, structured around your competition calendar, and designed to apply the assessments with real athletes and coaching situations rather than simulated case studies.

4

Apply in Your Coaching

Start applying the insights and build behavioral development into how you coach. Over time, continue integrating the language and framework into your environment to strengthen communication, relationships, and team performance.

5

Ongoing Access & Support

Continue to access the full assessment range, supporting resources, additional reporting capabilities, and ongoing consultant and administration support.

Ready to develop the people side of your coaching?

Whether you’re a head coach setting culture, an assistant coach building athlete relationships, or leading a coaching staff through a season, Team8 People’s CoachDISC, AthleteDISC, and 360 reviews give you a shared behavioral language you can put into practice.

Talk to a Sport Specialist

Coach Development FAQs

How is CoachDISC different from AthleteDISC?

CoachDISC is purpose-built for coaches, focusing on coaching behavior, communication, feedback, leadership, and staff dynamics. AthleteDISC is purpose-built for athletes, focusing on how they approach training and competition, receive feedback, respond under pressure, and work within a team.

They use the same underlying DISC framework but are written for different roles, making them particularly useful when paired for coach-athlete development.

Yes. You can purchase your own CoachDISC or AthleteDISC Profiles through our online store. If you want to embed DISC into an ongoing program across your team, DISC Accreditation gives you the training, wholesale pricing, resources, and ongoing support to do that effectively.

No. DISC Accreditation is designed for coaches at every level, from assistant coaches building their toolkit to head coaches embedding DISC across a program and coach developers using it within coach education.

The Coach 360 is a structured multi-rater review that collects anonymous feedback from athletes, peers, and program leaders against defined coaching effectiveness dimensions. It provides a more consistent framework than informal feedback conversations and can surface development themes that may not otherwise be raised.

Yes. CoachDISC is used across team and individual sports, from developmental and collegiate environments through to national, professional, and Olympic programs. The behavioral framework applies across coaching contexts, while the way you use the insights is shaped by your sport, athletes, and coaching environment.

For your own CoachDISC Profile, order online and you’ll receive your report after completing the questionnaire. For DISC Accreditation, coach development programs, or whole-team engagements, talk to a Sport Specialist on our team.