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Team8 People For

Coaches: Head Coaches, Assistant Coaches, & High-Performance Staff

Coaching is a people role. Develop the behavioral capability to enhance the delivery of your tactical knowledge.

Enhance your coaching effectiveness with behavioral and Emotional Intelligence assessments built specifically for coaches. Understand your own coaching behavior, adapt to different athletes and personalities, and develop the people side of what you do. The technical and tactical side of coaching gets most of your training investment. The people side is often what actually shapes athlete outcomes. How you communicate feedback, adapt to different personalities, manage pressure moments with your team, and lead your coaching staff. Team8 People's CoachDISC and supporting tools give you a shared framework and language to make those interactions more deliberate and more effective.

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Who this is For
How we Partner
Programs
Tools
Why us
Hear from Others
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Who this is for

Head coaches, assistant coaches, high-performance staff, and coaching team leads across every level of sport — from developmental through to professional, collegiate, and Olympic. Team8 People’s coaching tools are used by individual coaches, coaching staffs, and entire high-performance teams to develop the behavioral foundation behind consistent coaching effectiveness.

1
Head Coaches & Program Leaders

Head coaches, technical directors, and program leaders responsible for the overall direction of a team or program. Where coaching behavior sets the tone for the culture, staff, and athlete experience.

2
Assistant Coaches & Support Staff

Assistant coaches, position coaches, and high-performance support staff working closely with athletes day-to-day. Where coach-athlete relationships and staff dynamics directly shape performance and development.

3
Coaching Staff Groups & Coaching Teams

Whole coaching staffs working together across a season or program. Where behavioral awareness across the staff creates alignment, faster decision-making, and stronger athlete experience.

How Coaches Partner with Team8 People

Benefit from a framework that strengthens your coaching effectiveness, communication with athletes, staff cohesion, and leadership across your program. Turn behavioral insight into coaching decisions you can make in real time.

Coaching Staff Cohesion

Deploy DISC across your coaching staff to surface behavioral shape, complementary strengths, and predictable friction. Build a shared behavioral language that improves staff meetings, decision-making under pressure, and coordination during competition.

Team Culture & Athlete Group Dynamics

Extend behavioral work from the coaching staff into the athlete group. Use DISC across athletes and coaches to build shared understanding, reduce miscommunication, and strengthen team culture that holds up under pressure.

Leadership Development & Career Pathway

Layer the Coach 360, Team8 Leadership 360, or EI-360 for coaches building toward head coach roles or leading larger coaching organizations. Structured feedback from the athletes, staff, and stakeholders around you to guide targeted development.

Coaching Self-Awareness & Style

Use the CoachDISC to understand your own coaching behavior — how you naturally lead, communicate, give feedback, and respond under pressure. The foundation for adapting your approach to different athletes and situations rather than defaulting to your natural style with everyone.

Athlete Communication & Feedback

Pair the CoachDISC with AthleteDISC profiles for the athletes you work with. Understand how different athletes prefer to receive feedback, respond to pressure, and process instruction. Communication that lands rather than communication that gets delivered.

Programs

Recommended Pathways...

Click any point to expand.

Start with your own CoachDISC Profile

For individual coaches wanting to start with their own behavioral development, order your CoachDISC Profile online. Complete the questionnaire (12-18 minutes), receive your report immediately, and access the DISC AI Coach for ongoing DISC-informed guidance.

Includes debrief resources and application guidance to start using DISC in your coaching immediately.

Order Your CoachDISC

DISC Accreditation with a Sport Focus

For head coaches, high-performance directors, or coaching staff leaders wanting to embed DISC across their program. One-on-one accreditation with Bo Hanson — four-time Olympian and Founder of Team8 People — with over 30 years’ experience using DISC within sport.

Team8 People’s DISC Accreditation for coaches and coaching staff includes tailored training, a package of AthleteDISC, CoachDISC, and Sports ManagerDISC assessments, full administration support, and supporting resources including facilitation and marketing materials — all with a practical focus on using DISC in your coaching context.

What's Included:
  • One-on-one training, tailored to your role and intended use
  • A package of DISC Assessments to get started
  • Training and facilitation materials, plus full ongoing mentoring support
  • Co-branded reports and account platform
  • Exclusive wholesale pricing
  • Administration and marketing support
  • Access to our Global Consultant Network to connect with others in your field
Explore DISC Accreditation

Optional: Add Emotional Intelligence Accreditation

Take your development toolkit to the next level and become accredited in the Emotional Intelligence 360 at the same time. Combined DISC & EI Accreditation gives you access to our full range of DISC Profiles plus the EI-360 tool. Sequenced together, they form the foundation of coaching development — behavior first, then the emotional intelligence to flex it well.

What's Included:
  • Everything in the DISC Accreditation Program, plus these EI-specific additions:
  • Two extra training sessions to build EI into your program
  • A package of EI 360 Assessments
  • Specific EI 360 training and facilitation materials
Explore DISC + EI Combined Accreditation

Coach Development Programs

For head coaches, high-performance directors, or governing bodies wanting facilitated coach development delivered by Team8 People. Tailored coach development programs for whole coaching staffs, coach cohorts, or ongoing coach mentoring — standalone or integrated within your broader high-performance framework.

Programs can be co-designed around specific coaching challenges:

  • communication with a specific athlete group
  • staff dynamics through a season
  • leadership pipeline development
  • navigating change in the program.
Explore Coach Development

Elite Team Programs for Whole-Team Development

For coaches wanting to bring behavioral development into their whole team — coaching staff plus athlete group together. Elite Team Programs are Team8 People’s whole-team development framework, sequencing DISC assessments, team sessions, and ongoing support around your competition calendar and program priorities.

Explore Elite Team Programs

Coach 360 for End of Season Performance Reviews

For coaches wanting structured feedback from the athletes, peers, and program leaders around them. The Coach 360 multi-rater review delivers clear development priorities based on how your coaching is actually landing with the people who work with you every day.

Explore the Coach 360
Tools & Assessments

Underpinned by Key Tools created specifically for coaches

coachdisc

CoachDISC Behavioral Profile

CoachDISC Behavioral Profile

Purpose-built for coaches. How you naturally lead, communicate, give feedback, and respond under pressure. Used one-to-one for individual coaching development, in coaching staff sessions for team dynamics, and paired with AthleteDISC for coach-athlete work.
Explore the CoachDISC
athletedisc profile

AthleteDISC Behavioral Profile

AthleteDISC Behavioral Profile

For the athletes you coach. Purpose-built for athletes — how they respond under pressure, receive feedback, work in teams, and compete. Coaches use AthleteDISC to adapt their communication and support to each athlete's behavioral preferences.
Explore the AthleteDISC
Coach 360 effectiveness review

Coach 360

Coach 360

Multi-rater coaching effectiveness review. Measured by the athletes, peers, and program leaders who work closely with the coach every day. Delivers structured feedback and clear development priorities.
Explore the Coach 360
aa ai coach laptop mockup

DISC AI Coach Functionality

DISC AI Coach Functionality

Included with every Team8 People DISC Profile. A DISC-informed conversational coaching tool for further contextualizing individual or group results — helping coaches navigate feedback conversations, athlete adaptations, and applied strategies in the moment.
Explore the DISC AI Coach
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Additional Reporting Capabilities

Additional Reporting Capabilities

Extend your DISC deployment with additional reports — team wheel visualizations, team dynamic reports, working style pairings, DISC observer feedback, one-page summaries, and more. All included with your use of the assessments.
Explore Additional Capabilities
disc card game pack inclusions

DISC Card Game

DISC Card Game

A tactile facilitation tool for coaches to introduce DISC language with teams, coaching staffs, or youth groups — with or without full profiles completed. Originally created for youth teams, now widely used across coaching contexts as a fast, engaging way to build behavioral awareness.
Learn more about the DISC Card Game

Why Coaches Choose Team8 People

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CoachDISC wasn’t retrofitted from a workplace DISC assessment. Built specifically for coaching:

  • the language coaches use
  • the strategies that translate directly to training sessions
  • feedback conversations
  • competition
  • staff dynamics.

 

Save time on the translation from business to sport-speak; focus on the applied strategies that work in coaching contexts.

The CoachDISC, AthleteDISC, and Coach 360 are underpinned by proven behavioral methodology combined with real-world sport experience. Built for coaches, alongside coaches, based on decades of applied work with coaching staffs across professional, collegiate, and Olympic environments worldwide.

You wouldn’t teach an athlete a new technical skill in one session and expect the change to stick, so we don’t structure our accreditation as a two-day intensive either. DISC Accreditation is delivered the way you’d design a development program for your own athletes — spaced over time, structured around your coaching calendar, using the assessments with real athletes during the training (not simulated case studies), and ongoing mentoring well beyond when the formal training ends. Behavior change works the same for coaches as it does for the athletes you develop. Our accreditation reflects that.

We genuinely value our relationship with our clients and believe our success lies in the success of coaches using our reports. Which is why we’ll never surprise you with hidden fees or paywalls to access resources.

  • No annual reaccreditation, licensing, or hidden administration fees.
  • No paywall between you and the facilitation resources you need to actually use the assessments effectively.
  • No additional costs for supporting capabilities like team dynamic reporting or the DISC AI Coach.

 

Once accredited, the only things you’ll pay for are the individual assessments you need, at your exclusive wholesale pricing. Everything else is included as part of our service and support.

Team8 People was founded by Bo Hanson — four-time Olympic representative and three-time Olympic medalist for Australia. The same applied behavioral science that underpins our work with Olympic programs, NCAA athletic departments, and professional teams sits at the center of every assessment we deliver.

One accreditation. Six DISC variants. Four 360 reviews. One EI-360. Whether you’re coaching athletes, leading a coaching staff, or extending into administrative or leadership roles — the same methodology adapts across every context your career takes you through. The coaching toolkit that grows with your practice.

What our clients say

Hear from a coach using Team8 People

“Our program recognizes the strengths of DISC and our staff could not be happier with the results it has yielded. I will say that there is work involved. As coaches we spend our days making decisions, itineraries, purchasing equipment, recruiting etc. If you are truly interested in DISC for your program, you must be willing to go beyond just reading profiles. The act of applying this does take work and additional effort but when you really look at all the other categories, the time investment for DISC ultimately lightens your load in all the other areas and then some. I would recommend DISC to those coaches who have a passion for becoming better at understanding their athletes and getting the most effective performances out of them.”

Becky Carlson, Quinnipiac University Head Coach, Women’s Rugby Team, 2017, 2016 and 2015 National Champions

Read the Full Case Study

Hear from others' experience

“DISC has given our team a much better understanding of themselves and others and created a common language to discuss our similarities and differences. It has totally enhanced our communication both on and off the field.”
Becky Burleigh
Becky BurleighHead Coach, Soccer, Division I National Championship Coach, University of Florida
“Bo and Team8 People (formerly Athlete Assessments) were an invaluable tool for me as a new Coach with a new group. It allowed me to make quicker connections with the athletes, understand how to best communicate with them and understand everyone as individuals.”
Elissa Kent
Elissa KentHead Coach, Melbourne University Lightning
“Working with Team8 People (formerly Athlete Assessments) and using their DISC Profiles has been revolutionary. Our players have gained so much from learning about their own profiles and those of the rest of the team... It created a greater awareness that we all have different skills and all bring something to the team.”
Roland Thornqvist
Roland ThornqvistHead Women’s Tennis Coach, 4 x National Champions, University of Florida
“ Team8 People (formerly Athlete Assessments) made us a tougher team and that toughness is one reason why we were so great this year.  They learned how to reset when things didn’t go as planned, they learned that taking full advantage of an uncomfortable situation makes them better, and they learned that they can endure much more work than they thought they could.”
Elise Ray
Elise RayHead Coach, University of Washington Gymnastics
“The most valuable thing that I gained from Team8 People (formerly Athlete Assessments) was that the understanding of who I was helped me better coach who they were.”
Tim Walton
Tim WaltonGators Softball Head Coach, 2014 and 2015 NCAA Division 1 National Champions, University of Florida
“We had been so close in three previous championship games and I knew this was the missing link. It was through Bo’s assistance that we found a way to get closer to team synergy. Ultimately, the trust we created was what provided immense value to the end result.”
Tim O’Brien
Tim O’BrienHead Coach, Rugby Team, 2024, 2017, 2015, and 2014 D1A National Champions, Saint Mary’s College of California
“Bo and Team8 People (formerly Athlete Assessments) guided us through the people side of the championship formula and the results are unmistakable. Bo inspired us and educated us that learning to understand the people in our program is the greatest advantage in guiding us back to a championship program.”
Kristi Stefanoni
Kristi StefanoniHead Coach, , The University of Massachusetts Softball
“The use of [the] CoachDISC has had a tremendous impact on the culture of our program. As Coaches, we have been able to really dig deep and gain a better understanding of who we are as individuals and why we do what we do.”
Deanna Gumpf
Deanna GumpfNFCA Mid-Atlantic Region Coaching Staff of the Year (2014 & 2016)
“Working with Team8 People (formerly Athlete Assessments) has been invaluable to our team culture because our student-athletes were challenged by Bo to be vulnerable with their teammates, to recognize and acknowledge what makes themselves and their teammates great, and to understand how their behaviors directly impact the ability of our team to be successful.” 
Stephanie Wheeler
Stephanie WheelerHead Coach, USA Women’s Wheelchair Basketball Team
“I’ve been working with Bo Hanson and using the DISC Profiles for a few years now. I really enjoy working with him and he has significantly helped me understand my players and how to get the most out of each one of them.”
Matt Thurmond
Matt ThurmondHead Coach, University of Washington Men’s Golf
“Bo’s knowledge, expertise and guidance was critical to our success in the Firebirds undefeated premiership season of 2011 and 2015 Championship. He is an integral part of our ‘team’ and the success of winning we all strive for.”
Roselee Jencke
Roselee JenckeHead Coach, Queensland Firebirds, ANZ Champions 2011, 2015
“Team8 People gives every athlete an opportunity to review their approach to training and competition – to take the insights gained and really leverage their performance off a new platform. You’ve done a great job! Congrats.” 
Tim McLaren
Tim McLarenOlympic Gold Medal Coach and World Championship Rowing Coach

How to get started

1

Enquire or order online

For your own CoachDISC Profile, order online directly. For whole-team programs or coaching staff development, talk to one of our sport specialists about your coaching context, your athletes, and where you’d like to strengthen your coaching toolkit.

2

We confirm approach

Together we’ll identify which pathway best fits your context, budget, and needs. Whether individual profile and mentoring, coaching staff development program, or whole-team engagement.

3

Program Delivery

Facilitated programs delivered directly with Bo Hanson and our team. Purpose-built for coaches and teams, spaced over time, using the assessments with real athletes during the training rather than in simulated case studies.

4

Apply in your coaching

Start applying your learnings and build behavioral development into the fabric of how you coach. Over time, continue to integrate the langauge into your environment and enhance your team’s performance.

5

Ongoing access and support

Continued access to the full assessment range, supporting resources, additional reporting capabilities, and ongoing consultant and administration support. 

Ready to develop the people side of your coaching?

Whether you’re a head coach setting culture, an assistant coach building athlete relationships, or leading a coaching staff through a season — Team8 People’s CoachDISC, AthleteDISC, and 360 reviews give you a shared behavioral language you can actually use.

Talk to a Sport Specialist

Quick FAQs

How is CoachDISC different from AthleteDISC?

CoachDISC is purpose-built for coaches — the language coaches use, the strategies for coaching behavior, staff dynamics, and leading athletes. AthleteDISC is purpose-built for athletes:

  • the language athletes use
  • the strategies for competition
  • feedback reception
  • team dynamics.

 

They pair naturally for coach-athlete work but are written for two different audiences.

For individual use with your own athletes, you can order AthleteDISC Profiles for them from our online shop. To build DISC into an ongoing program across your team, DISC Accreditation gives you the training, wholesale pricing, and applied resources to do that effectively.

No. DISC Accreditation is designed for coaches at every level — from assistant coaches building their toolkit, to head coaches embedding DISC across their program, to coach developers using it in coach education.

The Coach 360 is a structured multi-rater review — collecting feedback anonymously from athletes, peers, and program leaders against defined coaching effectiveness dimensions. More structured than casual feedback conversations, and often surfaces themes that don't come up otherwise.

Yes. CoachDISC is used by coaches across every sport at every level:

  • team sports
  • individual sports
  • professional
  • collegiate
  • national
  • developmental.

 

The behavioral framework applies to coaching universally. The applied strategies you build come from your own coaching experience.

For your own CoachDISC Profile, order online — you'll have your report within minutes of completing the questionnaire. For accreditation or whole-team engagements, talk to a sport specialist.