Team8 People For
Sport Academics: Faculty in Sport Management, Sport Science, Coaching Education & Sport Leadership
Enhance your sport curriculum with the industry-recognized DISC Profiles and Emotional Intelligence 360 assessments used across professional sport, Olympic programs, and NCAA athletic departments worldwide. Prepare your students with the applied behavioral toolkit the sport industry expects. Sport academics prepare students for careers where the people side matters as much as the technical side. DISC Profiling gives students the opportunity to understand behavioral development, communication, and leadership through a tangible report and practical framework they can carry into industry. Team8 People’s Academic Partnership Program gives you the sport-specific DISC Profiles, teaching resources, and applied methodology to build career-ready sport graduates.
Who This Is For
University faculty teaching sport management, sport psychology, sport science, coaching education, sport leadership, and related sport programs. Whether you’re integrating behavioral content into a single module or building it across the curriculum, Team8 People’s Academic Partnership Program fits how sport education actually works.
1
Sport Management & Sport Business Faculty
Faculty teaching sport management, sport business, sport marketing, and sport administration programs. Use Team8 People’s assessments to give students practical behavioral insight they can apply across careers in NCAA athletic departments, professional teams, national governing bodies, and sport organizations.
2
Coaching Education & Sport Pedagogy Faculty
Faculty teaching coach education, coaching pedagogy, coach development, and applied coaching programs. Use CoachDISC and AthleteDISC to build behavioral awareness alongside tactical and technical foundations, giving future coaches practical tools for communication, feedback, and athlete relationships.
3
Sport Psychology, Sport Science & Sport Leadership Faculty
Faculty teaching sport psychology, applied sport science, and sport leadership programs. Integrate behavioral assessments into the curriculum to help students connect theory with practical development across mental performance consulting, athlete support, leadership, and high-performance environments.
How Sport Academics Partner With Team8 People
Benefit from a partnership framework that integrates sport-specific behavioral assessments into your curriculum, supports career-ready graduates, and provides opportunities for faculty development and research. Turn academic content into applied capability students can carry into industry.
Research & Program Evaluation
Use Team8 People’s assessments as part of your research work:
- Behavioral studies
- Coaching effectiveness research
- Athlete development research
- Sport leadership studies
Research partnership options for faculty conducting sport-adjacent behavioral research.
Program Partnerships & Industry Engagement
Leverage Team8 People’s global sport network to build industry connections around your program, including professional team engagement, guest lectures, applied research opportunities, or student placement pathways with organizations already using the tools.
Faculty Professional Development
Team8 People’s DISC Accreditation is open to sport faculty who want to deepen their applied use of DISC across:
- Teaching
- Consulting practice
- Professional development
Curriculum Integration Across Sport Programs
Integrate AthleteDISC, CoachDISC, Sports ManagerDISC, and the sport 360 range into your existing curriculum, either as dedicated behavioral modules or woven through:
- Coaching
- Management
- Psychology
- Leadership courses
Faculty also receive support to embed the assessments into learning objectives and assessment structures.
Student Career Readiness
Give students hands-on experience with the same assessments used by the professional sport industry:
- Professional teams
- NCAA athletic departments
- Olympic programs
- National governing bodies
Students graduate with practical familiarity with the tools they’ll be expected to use in industry.
Recommended Pathway for Sport Academics
Click any point to expand.
Academic Partnership Program for Sport Faculty
Academic Partnership Program for Sport Faculty
The primary pathway for sport academics wanting to integrate DISC across their curriculum. The Academic Partnership Program provides sport faculty with the assessments, teaching resources, applied methodology, and ongoing support to embed behavioral development into sport programs.
It includes student access to sport-specific DISC Profiles at student-appropriate rates, faculty resources for curriculum integration, and ongoing support from Team8 People consultants with three decades of applied sport experience.
DISC Accreditation for Sport Faculty
DISC Accreditation for Sport Faculty
For sport faculty wanting to become DISC Accredited themselves for teaching, consulting, or their own professional development. Accreditation is delivered one-on-one primarily by Bo Hanson, four-time Olympian and Founder of Team8 People, drawing on more than 30 years of experience applying DISC in sport.
Accreditation gives you access to the full Team8 People DISC range, including AthleteDISC, CoachDISC, and Sports ManagerDISC, along with exclusive wholesale pricing for use across your teaching, research, or consulting.
What's Included:
- One-on-one training tailored to your role and intended use
- A package of 10 DISC Assessments to get started
- Training and facilitation materials, plus full ongoing mentoring support
- Co-branded reports and account platform
- Exclusive wholesale pricing
- Administration and marketing support
- Access to our Global Consultant Network to connect with others in your field
Optional: Add Emotional Intelligence Accreditation
Extend your applied teaching and research capability by adding EI 360 Accreditation at the same time. Combined DISC & EI Accreditation gives you access to the full Team8 People DISC range plus the EI 360, creating a connected toolkit for sport leadership curricula, coach education, and applied sport psychology.
What's Included:
- Includes everything in the DISC Accreditation Program, plus:
- Two additional training sessions to build EI into your program
- A package of EI 360 Assessments
- Specific EI 360 training and facilitation materials
Research Partnership Opportunities
Research Partnership Opportunities
For sport faculty conducting behavioral, coaching effectiveness, athlete development, or sport leadership research, Team8 People supports research partnerships that use our assessments as part of academic study, with data access, publication support, and collaboration on applied research questions of mutual interest.
Guest Lecture & Industry Speaker Program
Guest Lecture & Industry Speaker Program
For sport programs wanting industry practitioners to engage with students, Team8 People consultants, including Bo Hanson, can deliver guest lectures, industry masterclasses, or applied case-study sessions. This brings three decades of applied sport experience directly into the classroom.
Key Tools Designed for Sport Curriculum & Applied Teaching
Sports ManagerDISC Behavioral Profile
Sports ManagerDISC Behavioral Profile
CoachDISC Behavioral Profile
CoachDISC Behavioral Profile
AthleteDISC Behavioral Profile
AthleteDISC Behavioral Profile
DISC AI Coach Functionality
DISC AI Coach Functionality
DISC Card Game
DISC Card Game
Why Academics in Sport Disciplines Choose Team8 People
Click any point to expand.
Industry-Recognized, Not Academic-Only
The Team8 People sport DISC range is used by professional teams, Olympic programs, NCAA athletic departments, and national governing bodies worldwide. Students therefore graduate with applied familiarity in the same tools they’ll encounter in the sport industry, rather than assessments only used in academia.
Purpose-Built for Sport Curriculum, Not Adapted From Workplace Tools
AthleteDISC, CoachDISC, and Sports ManagerDISC were built specifically for sport, with language, examples, and applied strategies directly relevant to sport management, coaching, sport psychology, and sport leadership curricula. Spend less time translating workplace terminology into a sport context and more time applying the insights directly to student learning and development.
Student-Appropriate Pricing & Access
The Academic Partnership Program includes student access to the sport DISC range at rates appropriate for university use, supporting whole-cohort deployments, semester-long assessment work, and student career preparation.
A Partnership, Not a Transaction
We genuinely value our relationship with our academic partners and believe our success lies in the success of your students and programs using our assessments, which is why we’ll never surprise you with hidden fees or paywalls to access resources.
- No annual reaccreditation, licensing, or hidden administration fees.
- No paywall between you and the facilitation resources you need to actually use the assessments effectively.
- No additional costs for supporting capabilities such as the Team Dynamic Report or the DISC AI Coach.
The Academic Partnership includes access to the full assessment range at partnership rates, along with the supporting curriculum and faculty resources included as part of our service and support.
Founded by an Olympian & Coach Educator
Team8 People was founded by Bo Hanson, four-time Olympian and three-time Olympic medalist for Australia. The same applied behavioral science that underpins our work with Olympic programs, NCAA athletic departments, and professional teams sits at the center of the assessments and development programs we deliver.
Research & Industry Engagement Supported
The Academic Partnership Program includes options for research collaboration, guest lectures, and industry connections through Team8 People’s global sport network. Your program and students can benefit from relationships and applied experience extending well beyond the assessments themselves.
Hear from a sport academic using Team8 People:
“My experience with the Sports ManagerDISC profile has been invaluable for students. I find that they learn about their own behavioral styles- BUT- where the lights really come on is an awareness of how they behave relative to others with whom they work—how they conflict and complement each other, how they approach and solve problems differently, and how their behaviors impact and are impacted by the styles of others.”
Former President, North American Society for Sport Management; Professor & Ph.D. Program Coordinator, Texas A&M University
Hear from others sport academics:
“At the University of Northern Colorado it’s all about application... Through the CoachDISC and guest lectures with Liz, the partnership helps me provide the opportunity for my students to begin to build a foundation for their coaching philosophy and coaching behaviors (and style). This is their first chance to self-reflect within the context of coaching and Team8 People helps facilitate their early growth and development as an effective coach.”
“Working with Team8 People (formerly Athlete Assessments) has been a great partnership and I know our students benefit from the service and follow-up. The team has been outstanding.”
“The CoachDISC Profile has added a perspective that supports, extends, and personalizes our curriculum in a way that students’ appreciate. It is no wonder then that the student feedback on the CoachDISC has been overwhelmingly positive despite the added cost.”
“I have really enjoyed working with Team8 People (formerly Athlete Assessments) over the last few years. Despite being located on the other side of the globe from me, the team are very responsive, extremely personable and you can tell they care about and enjoy the work they do.”
“The class went extremely well. The students were very impressed, and it led not only to more discussion last week, but more to come next week. It definitely fits well in this course. Well done.”
“I firmly hold that the DISC Profile is an excellent way to allow students, future leaders themselves, this important first step; a deep understanding of self.”
“The value of the partnership I have with Team8 People is that it helps to create more employment-ready students and benefits students in both the short and long term.”
“In preparing students for a career in sports leadership, Team8 People’s Sports ManagerDISC Profile is a cornerstone tool in our students’ development of self-understanding, enhanced collaboration skills for team projects, and effective communication strategies to engage with various stakeholders on the job.”
“Working with Team8 People (formerly Athlete Assessments) has contributed a great deal to our class in terms of understanding key aspects of leadership and group dynamics. Having such an accomplished athlete and individual like Bo Hanson provide straightforward insight directly to our students has been a huge asset.”
“I just went on an interview and the hiring manager asked me what I considered to be my best strength and I can honestly say I have never been more prepared to answer that question. All in all, I have never known myself better.”
“I am finding so many great uses for DISC in communication, motivation and all things ‘people’. From leadership, communication skills, helping with students’ researching, and planning career paths.”
“The Sports ManagerDISC Profile is a great tool for any sport management course that discusses the managerial roles that students will perform in their future professional lives, or a class that discusses leadership in sport, or any introductory course for student internships.”
“Before going out on their internships, our students take the Sports ManagerDISC profile and find it useful in thinking about how to be successful in their internship and work with others. It’s also great to reflect on in class and have meaningful conversations about their professional development.”
“They are wonderful to work with and always willing to customize the Sports ManagerDISC Profile according to the class’ needs. I have received nothing but superb feedback from my students who use the assessment to help develop their own professional leadership dossier.”
“They are wonderful to work with and always willing to customize the Sports ManagerDISC Profile according to the class’ needs. I have received nothing but superb feedback from my students who use the assessment to help develop their own professional leadership dossier.”
“Team8 People offers our students the opportunity to learn about who they are, and who they might be in their profession using a unique tool that many undergraduates are unaware of.”
“Finding a tool where students can become more self-aware has just been an excellent experience for my students. They implicitly know that what they are learning is more important than the grade they get in the class.”
“My sport psychology students truly value their opportunity to learn through Team8 People's DISC Profiles. Their self-reflection papers and other assignments throughout the semester suggest that they make deep connections between what they learn in their profiles and the supplemental materials, and their own lives.”
“I cannot tell you how many times a student has told me something along the lines of, ‘I was very impressed with DISC and what I learned from the experience... I really learned a lot about myself, and how to work with others.’ Once they have their profile and have read their reports, they get to see it all play out through different class exercises.”
“[DISC] helps my students grasp the different styles of individuals they will probably come in to contact with. And while everyone is not one specific style, it helps them understand or start to think about relationships they have in their own lives and why they get along better with some people over others. It is so cool to see how students implement DISC in our classroom discussion and point out specific behaviors they see in others that relate to how they need to communicate with that individual.”
How to get started
1
Inquire
Tell us about your program, your curriculum, and how you’d like to integrate applied behavioral development into your teaching, research, or student career preparation.
2
We Confirm Fit
Together, we’ll identify how the Academic Partnership Program can integrate into your curriculum, which student pathways it can support, and any relevant research or industry engagement opportunities.
3
Onboard Faculty & Set Up Student Access
Faculty are introduced to the assessments, applied methodology, and supporting resources, with student access set up at partnership rates. Faculty accreditation is also available for those wanting to deepen their use of the assessments.
4
Integrate Across Your Curriculum
Begin using the assessments across coaching education, sport management, sport psychology, sport leadership, and related courses, supported by tailored faculty resources and ongoing Team8 People support.
5
Ongoing partnership
Continue to access partnership support, new capabilities, research collaboration opportunities, and connections through Team8 People’s global sport network for industry engagement.
Ready to bring Team8 People into your sport program?
Whether you’re teaching coach education, sport management, sport psychology, or sport leadership, Team8 People’s Academic Partnership Program gives you an industry-recognized behavioral toolkit to help build career-ready sport graduates.
Sport Academic Partnership FAQs
How does the Academic Partnership Program work?
The Academic Partnership Program is Team8 People’s structured partnership for university sport faculty. It includes access to the sport DISC range for teaching and student use, faculty resources for curriculum integration, applied methodology support, student access at student-appropriate rates, and options for faculty accreditation, research collaboration, and industry engagement.
Is there student pricing?
Yes. The Academic Partnership Program includes student access to sport-specific DISC Profiles at discounted rates designed for whole-cohort use, semester-long integration, and student career preparation. Rates and access details are confirmed as part of the partnership setup.
Can I use DISC for research?
Yes. Team8 People supports research partnerships with sport academics across:
- Behavioral studies
- Coaching effectiveness research
- Athlete development research
- Sport leadership studies
Research collaboration options are agreed as part of the Academic Partnership.
Can students access reports for their career preparation?
Yes. Students who complete DISC Profiles during their studies retain access to their reports, giving them a valuable personal development resource they can continue to draw on as they move into industry and progress throughout their careers.
Does this replace what I'm already teaching?
No. The Academic Partnership Program complements your existing sport curriculum rather than replacing it. Most faculty integrate the assessments into specific behavioral development, coaching effectiveness, sport leadership, or applied modules while retaining the tactical, technical, and theoretical foundations already in the curriculum.
What's the difference between the Academic Partnership Program and DISC Accreditation?
The Academic Partnership Program is for the university and its students, providing curriculum-integrated access to Team8 People’s sport DISC range and supporting resources. DISC Accreditation is for individual faculty wanting to deepen their applied use of DISC for teaching, consulting, research, or professional practice. Faculty can hold personal accreditation alongside an institutional Academic Partnership.
Which DISC Profile should I use with sport students?
The right Profile depends on the student and course context. Sports ManagerDISC is commonly used in sport management and administration programs, CoachDISC in coach education, and AthleteDISC in sport psychology, athlete development, and coaching-related courses. Faculty can use more than one Profile across a program where different student pathways require different applied contexts.
How do I get started?
Talk to a Sport Specialist on our team. Share your program, curriculum priorities, and how you’d like to use the assessments, and we’ll help map the right Academic Partnership structure for your context.