Team8 People For
Sport Academics: Faculty in Sport Management, Sport Science, Coaching Education & Sport Leadership
Enhance your sport curriculum with the industry-recognized behavioral and Emotional Intelligence assessments used across professional sport, Olympic programs, and NCAA athletic departments worldwide. Prepare your students with the applied behavioral toolkit that sport industry expects. Sport academics prepare students for careers in an industry where the people side matters as much as the technical side. DISC Profiling gives students the opportunity to understand the theory of behavioral development, communication, and leadership, with a tangible report and foundation to set them up for success when they enter the industry. Team8 People's Academic Partnership Program gives you the sport-specific DISC assessments, teaching resources, and applied methodology to build career-ready sport graduates.
Who this is for
University faculty teaching sport management, sport psychology, sport science, coaching education, sport leadership, and related sport programs. Whether you’re integrating behavioral content into a single module or building it across the curriculum — Team8 People’s Academic Partnership Program fits into how sport education actually works.
1
Sport Management & Sport Business Faculty
Faculty teaching sport management, sport business, sport marketing, and sport administration programs. Preparing students for careers in athletic departments, professional teams, national governing bodies, and sport organizations.
2
Coaching Education & Sport Pedagogy Faculty
Faculty teaching coach education, coaching pedagogy, coach development, and applied coaching programs. Preparing coaching students to enter the coaching workforce with behavioral awareness alongside tactical and technical foundations.
3
Sport Psychology, Sport Science & Sport Leadership Faculty
Faculty teaching sport psychology, applied sport science, and sport leadership programs. Building the applied behavioral toolkit into curriculum for students entering mental performance consulting, sport science support, and sport leadership careers.
How Sport Academics Partner with Team8 People
Benefit from a partnership framework that integrates sport-specific behavioral assessments into your curriculum, delivers career-ready graduates, and supports faculty development and research. Turn academic content into applied capability students carry into industry.
Research & Program Evaluation
Use Team8 People’s assessments as part of your research work:
- behavioral studies
- coaching effectiveness research
- athlete development research
- sport leadership studies.
Research partnership options for faculty conducting sport-adjacent behavioral research.
Program Partnerships & Industry Engagement
Leverage Team8 People’s global sport network to build industry partnerships for your program — professional team engagement, guest lectures, industry-adjacent research, or student placement pipelines with organizations already using the tools.
Faculty Professional Development
Team8 People’s DISC Accreditation is open to sport faculty who want to deepen their applied use of the tools for their:
- teaching
- consulting practice
- own professional development.
Curriculum Integration Across Sport Programs
Integrate AthleteDISC, CoachDISC, Sports ManagerDISC, and the sport 360 range into your existing curriculum — either as dedicated behavioral modules or woven through:
- coaching
- management
- psychology
- leadership courses.
Support for faculty to embed the assessments into learning objectives and assessment structures.
Student Career Readiness
Give students hands-on experience with the same assessments used by the professional sport industry:
- professional teams
- NCAA athletic departments
- Olympic programs
- national governing bodies.
Students graduate with practical familiarity with the tools they’ll be expected to use in industry.
Recommended Pathway for Sport Academics
Click any point to expand.
Academic Partnership Program for Sport Faculty
Academic Partnership Program for Sport Faculty
The primary pathway for sport academics wanting to integrate DISC across their curriculum. The Academic Partnership Program provides sport faculty with the assessments, teaching resources, applied methodology, and ongoing support to embed behavioral development into your sport programs.
Includes student access to sport DISC Profiles at student-appropriate rates, faculty resources for curriculum integration, and ongoing support from Team8 People consultants with three decades of applied sport experience.
DISC Accreditation for Sport Faculty
DISC Accreditation for Sport Faculty
For sport faculty wanting to become DISC Accredited themselves — either for teaching, consulting, or their own professional development. One-on-one accreditation with Bo Hanson — four-time Olympian and Founder of Team8 People — with over 30 years’ experience using DISC within sport.
Accreditation includes the full sport DISC range (AthleteDISC, CoachDISC, Sports ManagerDISC) plus wholesale pricing on all assessments for use across your teaching, research, or consulting.
What's Included:
- One-on-one training, tailored to your role and intended use
- A package of DISC Assessments to get started
- Training and facilitation materials, plus full ongoing mentoring support
- Co-branded reports and account platform
- Exclusive wholesale pricing
- Administration and marketing support
- Access to our Global Consultant Network to connect with others in your field
Optional: Add Emotional Intelligence Accreditation
Extend your applied teaching and research capability and become accredited in the Emotional Intelligence 360 at the same time. Combined DISC & EI Accreditation gives you access to our full range of DISC Profiles plus the EI-360 tool — commonly used together in sport leadership curriculum, coach education, and applied sport psychology.
What's Included:
- Everything in the DISC Accreditation Program, plus these EI-specific additions:
- Two extra training sessions to build EI into your program
- A package of EI 360 Assessments
- Specific EI 360 training and facilitation materials
Research Partnership Opportunities
Research Partnership Opportunities
For sport faculty conducting behavioral, coaching effectiveness, athlete development, or sport leadership research. Team8 People supports research partnerships that use our assessments as part of academic study — with data access, publication support, and collaboration on applied research questions of mutual interest.
Guest Lecture & Industry Speaker Program
Guest Lecture & Industry Speaker Program
For sport programs wanting industry practitioners to engage with students — Team8 People consultants, including Bo Hanson, can deliver guest lectures, industry masterclasses, or applied case study sessions for your students. Bringing three decades of applied sport experience into the classroom.
Underpinned by Key Tools created for sport curriculum and applied teaching
Sports ManagerDISC Behavioral Profile
Sports ManagerDISC Behavioral Profile
CoachDISC Behavioral Profile
CoachDISC Behavioral Profile
AthleteDISC Behavioral Profile
AthleteDISC Behavioral Profile
DISC AI Coach Functionality
DISC AI Coach Functionality
DISC Card Game
DISC Card Game
Why Academics in Sport Disciplines Choose Team8 People
Click any point to expand.
Industry-recognized, not academic-only.
The sport DISC range is used by professional teams, Olympic programs, NCAA athletic departments, and national governing bodies worldwide. Your students graduate with applied familiarity in the same tools they’ll encounter in industry — not academic-only assessments they’ll have to relearn later.
Purpose-built for sport curriculum, not adapted from workplace tools.
AthleteDISC, CoachDISC, and Sports ManagerDISC were built for sport — the language, examples, and applied strategies are directly relevant to your sport management, coaching, sport psychology, and sport leadership curriculum. No translation from business into sport-speak required.
Student-appropriate pricing and access.
The Academic Partnership Program includes student access to the sport DISC range at rates appropriate for student use — supporting whole-cohort deployments, semester-long assessment work, and student career-preparation.
Partnership, not transactional.
We genuinely value our relationship with our academic partners and believe our success lies in the success of your students and graduates. Which is why we’ll never surprise you with hidden fees or paywalls to access resources.
- No annual reaccreditation, licensing, or hidden administration fees.
- No paywall between you and the facilitation resources you need to actually use the assessments effectively.
- No additional costs for supporting capabilities like team dynamic reporting or the DISC AI Coach.
The Academic Partnership includes access to the full assessment range at partnership rates, plus all supporting curriculum and faculty resources included as part of the service.
Founded by an Olympian and coach educator.
Team8 People was founded by Bo Hanson — four-time Olympic representative for Australia, and someone who has spent three decades in applied coach development and sport leadership education. Applied experience meets academic partnership.
Research and industry engagement supported.
The Academic Partnership Program includes options for research collaboration, guest lecture engagement, and industry connections through Team8 People’s global sport network. Your program and your students benefit from the applied network beyond the assessments themselves.
Hear from a sport academic using Team8 People
“My experience with the Sports ManagerDISC profile has been invaluable for students. I find that they learn about their own behavioral styles- BUT- where the lights really come on is an awareness of how they behave relative to others with whom they work—how they conflict and complement each other, how they approach and solve problems differently, and how their behaviors impact and are impacted by the styles of others.”
Former President, North American Society for Sport Management; Professor & Ph.D. Program Coordinator, Texas A&M University
Hear from others' experience
“At the University of Northern Colorado it’s all about application... Through the CoachDISC and guest lectures with Liz, the partnership helps me provide the opportunity for my students to begin to build a foundation for their coaching philosophy and coaching behaviors (and style). This is their first chance to self-reflect within the context of coaching and Athlete Assessments helps facilitate their early growth and development as an effective coach.”
“Working with Team8 People (formerly Athlete Assessments) has been a great partnership and I know our students benefit from the service and follow-up. The team has been outstanding.”
“The CoachDISC Profile has added a perspective that supports, extends, and personalizes our curriculum in a way that students’ appreciate. It is no wonder then that the student feedback on the CoachDISC has been overwhelmingly positive despite the added cost.”
“I have really enjoyed working with Athlete Assessments over the last few years. Despite being located on the other side of the globe from, the team are very responsive, extremely personable and you can tell they care about and enjoy the work they do.”
“The class went extremely well. The students were very impressed, and it led not only to more discussion last week, but more to come next week. It definitely fits well in this course. Well done.”
“I firmly hold that the DISC Profile is an excellent way to allow students, future leaders themselves, this important first step; a deep understanding of self.”
“The value of the partnership I have with Athlete Assessments. It helps to create more employment-ready students and benefits students in both the short- and long-term.”
“In preparing students for a career in sports leadership, Athlete Assessments’ Sports ManagerDISC Profile is a cornerstone tool in our students’ development of self-understanding, enhanced collaboration skills for team project, and effective communication strategies to engage with various stakeholders on the job.”
“Working with Athlete Assessments has contributed a great deal to our class in terms of understanding key aspects of leadership and group dynamics. Having such an accomplished athlete and individual like Bo Hanson provide straightforward insight directly to our students has been a huge asset.”
“I just went on an interview and the hiring manager asked me what I considered to be my best strength and I can honestly say I have never been more prepared to answer that question. All in all, I have never known myself better.”
“I am finding so many great uses for DISC in communication, motivation and all things ‘people’. From leadership, communication skills, helping with students’ researching, and planning career paths.”
“The Sports ManagerDISC Profile is a great tool for any sport management course that discusses the managerial roles that students will perform in their future professional lives, or a class that discusses leadership in sport, or any introductory course for student internships.”
“Before going out on their internships, our students take the Sports ManagerDISC profile and find it useful in thinking about how to be successful in their internship and work with others. It’s also great to reflect on in class and have meaningful conversations about their professional development.”
“They are wonderful to work with and always willing to customize the Sports ManagerDISC Profile according to the class’ needs. I have received nothing but superb feedback from my students who use the assessment to help develop their own professional leadership dossier.”
“They are wonderful to work with and always willing to customize the Sports ManagerDISC Profile according to the class’ needs. I have received nothing but superb feedback from my students who use the assessment to help develop their own professional leadership dossier.”
“Team8 People offers our students the opportunity to learn about who they are, and who they might be in their profession using a unique tool that many undergraduates are unaware of.”
“Finding a tool where students can become more self-aware has just been an excellent experience for my students. They implicitly know that what they are learning is more important than the grade they get in the class.”
“My sport psychology students truly value their opportunity to learn through Athlete Assessments’ DISC Profiles. Their self-reflection papers and other assignments throughout the semester suggest that they make deep connections between what they learn in their profiles and the supplemental materials, and their own lives.”
“I cannot tell you how many times a student has told me something along the lines of, ‘I was very impressed with DISC and what I learned from the experience... I really learned a lot about myself, and how to work with others.’ Once they have their profile and have read their reports, they get to see it all play out through different class exercises.”
“[DISC] helps my students grasp the different styles of individuals they will probably come in to contact with. And while everyone is not one specific style, it helps them understand or start to think about relationships they have in their own lives and why they get along better with some people over others. It is so cool to see how students implement DISC in our classroom discussion and point out specific behaviors they see in others that relate to how they need to communicate with that individual.”
How to get started
1
Enquire
Tell us about your program, your curriculum, and how you’d like to integrate applied behavioral development into your teaching, research, or student career preparation.
2
We confirm fit
Together we’ll identify how the Academic Partnership Program can integrate into your specific curriculum, student pathways to support, and any research or industry engagement opportunities.
3
Onboard faculty and set up student access
Faculty are introduced to the assessments, applied methodology, resources, and student access setup at partnership rates. Options for faculty accreditation if wanting to go deeper.
4
Integrate across your curriculum
Begin using the assessments in your teaching with tailored resources for coaching education, sport management, sport psychology, sport leadership courses. Ongoing support included.
5
Ongoing partnership
Continued partnership support, access to updates and new capabilities, opportunities for research collaboration, and connection into Team8 People’s global sport network for industry engagement.
Ready to bring Team8 People into your sport program?
Whether you’re teaching coach education, sport management, sport psychology, or sport leadership — Team8 People’s Academic Partnership Program gives you the industry-recognized behavioral toolkit to build career-ready sport graduates.
Quick FAQs
How does the Academic Partnership Program work?
The Academic Partnership Program is Team8 People's structured partnership for university sport faculty. It includes access to the full sport DISC range for teaching and student use, faculty resources for curriculum integration, applied methodology support, student access at student-appropriate rates, and options for faculty accreditation and research collaboration.
Is there student pricing?
Yes. The Academic Partnership Program includes student access to the sport DISC Profiles at rates appropriate for whole-cohort deployment across semesters and student career preparation. Rates and access details are confirmed as part of the partnership setup.
Can I use DISC for research?
Yes. Team8 People supports research partnerships with sport academics:
- behavioral studies
- coaching effectiveness research
- athlete development research
- sport leadership studies.
Research collaboration options are agreed as part of the Academic Partnership.
Can students access reports for their career preparation?
Yes. Students who complete DISC assessments during their studies retain access to their reports and the DISC AI Coach — carrying their behavioral toolkit with them into industry.
Does this replace what I'm already teaching?
No. The Academic Partnership Program complements existing sport curriculum rather than replacing it. Most faculty integrate the assessments into specific behavioral, coaching effectiveness, sport leadership, or applied modules while retaining the tactical, technical, and theoretical foundations already in the curriculum.
What's the difference between the Academic Partnership Program and DISC Accreditation?
The Academic Partnership Program is for the university and its students — providing curriculum-integrated access to the sport DISC range. DISC Accreditation is for individual faculty wanting to deepen their applied use for teaching, consulting, or professional practice. Faculty can hold personal accreditation alongside an institutional Academic Partnership.
How do I get started?
Talk to a sport specialist on our team. Share your program details and curriculum priorities, and we'll walk you through what the Academic Partnership Program could look like for your specific context.